Effect of Optimization on Sale-:: E-commerce Website

                                                                                                                                                                

Effect of Optimization on Sale-:: E-commerce Website

Competitor Research

If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors especially have probably already put in the legwork for optimizing their website, and you can learn many of their secrets on their website itself.

Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepage as well as their top product pages.

How can you tell if a website is optimizing for a particular keyword? You can start by using the Moz browser extension to see the SEO title and description your competitors use in their title tags.

Site Architecture

As you are adding products and categories to your store, remember that site architecture plays an important role in search optimization. Particularly, you want to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.

 Using smart monitoring seo tools to analyze in better manner

 Image Optimization 

Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business. 

1-  Name Your Images Descriptively and in Plain English

2-  Optimize Your Alt Tags Intelligently

3-  Reduce the File Sizes of Your Images

4-  Use Image Site Maps

 Landing Page Optimization 

A good ecommerce landing page should satisfy the following:

• The creative design is consistent with the marketing campaign that generated the visit.
• The copy and CTA are consistent with the marketing campaign.
• The page is structured to make it easy for the visitor to access key information and make an informed decision.
• There is a clear onward journey should the visitor decide to take further action.

 Get Reviews and Feedbacks Add-on with Each Product

Customer reviews and ratings are displayed in the admin back-end. Administrator can edit/approve/disapprove/delete them.

Share Products In Daily Deals Website

Expanded Your Customer Base. One of the biggest benefits I saw from working with daily deal sites .

It gives the exposure of your brand .

Attack you strategy on Social Media Wit h Contest, Coupons and engage as much you can 

A lot of social media users fall into this category. These fans want you to provide them with exclusive access to coupons, deals and events. If you offer special weekly promotions or contests, you’ll get fan appreciation, more shares and new business in the long run.

Try Paid Marketing as well for short term like Google ad word , Adsense 

A program such as Adwords opens up the opportunity to expand your reach far beyond traditional methods of paid advertising such as the Yellow Pages or direct marketing techniques like postcards, catalogs, and brochures. A well planned and executed Adwords account can be a cost effective method of driving sales or generating new leads. 

Try Vintage Marketing ways like mouth publicity, Banners, Papers Adds etc 

Vitage marketing means traditional way of marketing like banner in the city, Hording . News paper is also example of vintage marketing.

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                                 Is Your Branding Relevant?

Regardless of your business, you have to stay relevant.  One of the ways you can do that is by keeping your branding current.  As you evolve and your business changes, consider making changes to your website and logo’s to reflect those changes.

I thought this was a pretty cool infographic showing the evolution of some corporate logos through the years.  Can you imagine the perception of Pepsi or Apple if they were still using the mark they began with?

Your mark does not define your business, but it is often the first thing people notice about your business.  You don’t get a second chance to make a first impression, so make a good one.

15 Word Press Errors that Kill Your Reputation

Word Press is a powerful CMS.  It has advanced over the years to be the platform that powers more websites than any other CMS.

It has a simple to use interface making it ideal for non-tech users.  I have used it exclusively for my clients because it is just easy for them to use.

As is the case with any system, there are issues that arise occasionally that need to be addressed.  And if you have ran Word Press for any length of time, you have ran into one or more of the following errors.

Knowing what to do is critical if Word Press powers your business website.

a- Slow load times

b- The white screen of death

c- Gateway or database connection error

d- Just another word press blog tagline

e- Site de- indexed because you set it to  private

f- Running on old version of word press

g-  Keeping deactivated plug-in in the wp-  content folder


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